Here's an example of some design extremes.

Below is what the client probably wants...that school sports logo thing. I put a shield in there and made it clean and graphic but, let's face it we've see its like before. I'm sure the kids will prefer this. To be fair the focus on this graphic must be on the school represented by the M and less on the crew team. But please be patient and scroll down a bit...



and you'll come to how designers think differently than regular people.

This graphic is more focused on rowing than the school. I was thinking the 1920s, art deco, the time of rowing. Women in long shift gowns watching the races on a summer day in philadelphia. A quad pulls the perfect feather as it glides across the finish — clean, smooth and controlled. Ahhhh. You can sense the motion.