Busy busy day. Finished this for the marvelous Warwick Swimming Team, working on a graphic for a beautiful young girl, our latest app has been uploaded and we're waiting for final oks, etc, etc... :)

Rough cover samples for good evil book. My standard illustration form wouldn't have been appropriate here. The general concept is that of a ying/yang face done with some photoshop treatment. The left side of the face has received a softer treatment the right is rougher, scratchier and darker. Focus here is on the eyes. Tried to work with a non racial/gender specific image. (It's me in the mock up.) Wanted no regionally specific clothing. My hair in the sample is rather masculine so it kind of works although my face is clearly female. I suppose I could work with my own image if I tweeked the jawline a bit to make it more "manly". Want to keep people guessing and avoid stereotyping. The author still has to get me more information for the cover.

Holiday graphic for my most favorite cause in the whole world, The Altruistic Personality Project. Will be printed on their cards and various giveaways. For more on the project click here.

3rd go at this logo. Changing of concepts as far as the meaning of "fresh" in Get Fresh. At first the concept of "fresh" was to be represented by a wink. Hmm, that just didn't work. The second one was just not quite there as the feeling was a bit too "fresh" (as in trouble maker) and wasn't sweet enough. For this third version, we will see if this cute and adorable concept in "Fresh", as in young and fresh, works. (Provided about 6-8 hand drawn rough sketches before that too!) It's all about bringing the right meaning of the store name to a memorable character reference that will please customers.

Some logo concepts go much faster but logo design can be a process until the client hits that eureka moment. Once I spent a week with a corporate client not sure on "just the right shade of brown." That's the job.

I drew the "Get Fresh" logo before. This time, my client wanted the girl's image to be much, much younger! Here she is!

Working with "Get Fresh" Bakehouse on a logo. The gorgeous girl in the image was once one of my bat mitzvah clients! Get Fresh celebrates enjoying fresh baked goods while staying within gluten free restrictions. How fabulous!

Logo concepts for a science and technology magnet school. The colors of the school name are meant to vibrant and represent both sky and red earth in another lean toward the outdoors and chemicals. They are the only object of color to pull the eye to the name. The jumping children are showcased as the main object to best show that this is the main focus of Mt. Hebron, the children. I would think the best use of these designs or this design style would be to use them as a collection and not pick just one. I made about 6 different versions of the same concept.

Montclair High School Swim Team logo. I wanted the swimmer graphic to look like it was flying over the M. I was looking for the concept of speed and action. You are supposed to see this and visualize the M on the bottom of the pool.

Team members can buy apparel and gifts here, http://www.cafepress.com/olinergraphics/4875903

Here's an example of some design extremes.

Below is what the client probably wants...that school sports logo thing. I put a shield in there and made it clean and graphic but, let's face it we've see its like before. I'm sure the kids will prefer this. To be fair the focus on this graphic must be on the school represented by the M and less on the crew team. But please be patient and scroll down a bit...



and you'll come to how designers think differently than regular people.

This graphic is more focused on rowing than the school. I was thinking the 1920s, art deco, the time of rowing. Women in long shift gowns watching the races on a summer day in philadelphia. A quad pulls the perfect feather as it glides across the finish — clean, smooth and controlled. Ahhhh. You can sense the motion.

Ok, this top one's my favorite. I like the negative image representing the ES and the circle representing the online. This use of the negative space is a powerful tool as it gives me one more way to pull in the observer. The yellow (for power and strength) portion of the image represents the ying/yang balance of business. The segment missing from the left ying is part of the E and leads the eye to the right to see the name of the company. So clear, so clean.

These are my new cards. I felt that instead of just my logo I should put one of my images on them. Yes, that's me, Liz Oliner, flying through glass to meet the urgent need of your graphic emergency!!

Here's another great idea. Your portrait image can be merged into a signature icon to place at the footer of all your emails.

I did lots of work for the Garden Club of Montclair Yearbook when I was focusing on charity organizations.

I must credit my friend Julie G. for the title of this logo. Everyone loves this. If you would like this for your own temple please email me at lizol@comcast.net and I will happily put your temple's name in the text for no extra charge and provide you with a store site at my main products site.

I created this for my son's Bar Mitzvah last year. He's an awesome kid. The Bar Mitzvah date was October 7th. Hence, the 10/07 in the logo. With a date like that the theme was obvious. I went a bit wild and made the entire family into bond characters and made an incredible movie. We had a blast.

Here's another version of the Take 10 Now cards. Of course, I also created the logo. The "0" is supposed to represent a clock with the pink pie shaped wedged representing a ten minute span of time.

And How About This!:

Less than two hours from the moment I met Liz Oliner she had a complete
feel for my business and the energy I wanted to project. I had a
completed business card in my hand less than one week later, and was
thrilled as I watched my client list double at the first event I was
able to give them out. I love the image, my customers love the image.
I couldn't be happier with Liz's work.

Rory Cohen, Co-Founder

The Take 10 Success System

www.take10now.com

I met Rory one fine June day, such a positive, amazing person. We hit it off right away as did our dogs. We are both proud owners of Cavalier King Charles Spaniels, the best dogs in the world. She immediately commissioned me to create an image for her business cards for her amazing business "Take 10". Her image was snapped on my porch after she had just been on the beach. You can see how much fun she is and it was a pleasure to draw her.

Take 10 has as its focus the concept of taking ten minutes each day to fulfill your life's dreams. I tried it and I can honestly say her advice is amazing and it shockingly seems to work. Check out her site here and on my link page. http://www.take10now.com. For a fantastic review of their company click on this link http://www.entelekey.com/entrep1.html.